The Truth Behind a Project

The purpose of architecture is to materialize a building. But let’s view this act from a poetic perspective, because it is sublime to see how something that did not exist before—just an idea—comes to life before our eyes and, moreover, becomes a space we inhabit.

A project is, therefore, about creating personalized realities and sensations from a place that allows us to dream, imagine, and theorize. It is in this process that, through sketching, we activate our imagination and creativity; with a concept that is often just an excuse, we find the means—our distinctive design principles—that challenge us to create with purpose. The goal: to achieve unique and impactful spaces. Clearly, every creative process is different; depending on the theme or object of design, more or less emphasis is placed on research and reference gathering, or on the technical input that must be incorporated. Functionality is undoubtedly the most important aspect, which is why we invest what’s necessary to develop an impeccable proposal for spatial distribution and functional relationships. Simultaneously, the study of form, scale, and aesthetics is worked on to meet the objectives set during the conceptualization phase. This part is usually where we connect with what we love most about being architects and aim to create that “wow” effect in our proposals.

However, a project goes beyond simply translating ideas and making everything look perfect. In our process, connection is fundamental because the person who chooses us for their project isn’t interested in plans, renders, or technical sheets of materials. They want to see a dream materialized—something they can’t fully explain. They want to translate their thoughts into unique places. They want us to turn their desires into atmospheres, and they also want us to accompany them throughout the entire process, acting as faithful guardians of a result that only we, as their architects, can achieve. Our vision encompasses idea, function, materiality, scale, and aesthetics.

Our architectural project aims to create a habitable work of art. In that sense, we must craft spaces that evoke sensations, feelings, and desires—environments and forms that captivate and serve as settings for meaningful moments. But our processes are not linear or perfect; needs can change, and we must adapt without abandoning the principles we seek to achieve. Sometimes we draw and redraw, flip the plan or step back, evaluate initially discarded ideas, or seek to broaden our vision to see what’s missing or what’s unnecessary. Our goal is to achieve the ideal composition—one we eagerly want to showcase, observe the reactions it provokes, and see the pride in the eyes of those who desire it. For us, that is the one and only special design—the one that moves us deeply.